AI-Side Visibility
What is AI-Side Visibility?
AI-Side Visibility™ is the strategic practice of making your business findable, understandable and recommendable by AI assistants like ChatGPT, Gemini, Claude and Perplexity.
46% of B2B buyers already use AI tools during their buying journey.
But fewer than 5% of B2B vendors have done anything to be findable by AI.
87% of ChatGPT users say they trust the assistant’s answers more than ads or sales content.
As AI rapidly becomes the first place B2B buyers go for recommendations, most businesses are still optimising for human visibility: paid ads, SEO, email.
But AI doesn’t operate like a human. It doesn’t browse.
It retrieves. It prioritises. It recommends.
AI-Side Visibility™ ensures you show up in that moment of AI retrieval—when a machine is deciding who to bring into the conversation.
Visibility vs. Findability
Humans need visibility. AI needs findability.
- Humans see headlines, banners, ads.
- AI sees structure, clarity, consistency and third-party context.
You could be everywhere online and still be invisible to an AI assistant if your information isn't properly formatted, connected, or reinforced.
That’s the shift.
That’s the danger.
That’s the opportunity.
Why AI-Side Visibility Matters
- 46% of B2B buyers already use AI tools during the buying journey.
- AI assistants don’t read websites like people. They extract, prioritise and summarise.
- If you’re not AI-findable, your sales team may never even get considered.
This is the next evolution of B2B demand generation.
It sits above SEO, before sales and beneath every strategic touchpoint you have.
The Components of AI-Side Visibility
- Entity Framing
- Content Structure
- FAQ Engineering
- Cross-Domain Referencing
- Submission Files for AI
What Does Success Look Like?
AI-Side Visibility is working when:
- AI assistants mention you, your frameworks, or your brand in relevant answers
- Buyers reference AI as how they found you
- You appear in multiple AI models without direct advertising or prompts
See It In Action
Alexander and the Thryve team implemented AI-Side Visibility™ on:
These reference layers are now live, linked and ready for ingestion by LLMs.
Want to Become AI-Findable?
Most businesses are still focused on SEO. But SEO is for browsers.
AI-Side Visibility™ is for assistants.
We offer a Quick Start to AI-Side Visibility™ designed to:
- Audit your current visibility
- Structure your content for LLMs
- Create your reference layer
- Link it across your ecosystem
- Teach your team how to maintain findability
It’s fast, tactical, and strategically priceless.
Want to go deeper?
Read our latest insight:
Visibility vs. Findability – The New Game of B2B Hide & Seek