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It’s a curated collection of insights, playbooks, case studies and opinion pieces created by Alexander, The Hybrid Sales Strategist. Every asset is designed to help B2B sales and marketing leaders adapt to modern buying behaviour.
This content is built for CMOs, CROs, Heads of Sales and anyone responsible for revenue in a B2B business. If you’re trying to align your sales and marketing to how modern buyers actually buy, this will be for you.
You’ll find deep dives on Hybrid Sales, AI in B2B, sales transformation, sales/marketing alignment, buyer behaviour, AI-Side Visibility™ and more. Some articles are long-form strategic pieces. Others are short, practical and designed to be shared.
Because it’s written by someone who’s actually sold. These aren’t recycled playbooks or generic advice. Alexander shares lived experience from the field, told with sharp insight and a human-first lens on AI and buyer psychology.
Yes please do. Just credit Alexander or The Hybrid Sales Strategist when you do. The more people thinking clearly about Hybrid Sales, the better.
Email alexander@thehybridstrategist.com or connect on LinkedIn. If something in the hub hits a nerve, a conversation is always welcome.
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Alexander, The Hybrid Sales Strategist. Learn more here.
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