Frequently Asked Questions

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Alexander is a sales and marketing strategist, keynote speaker and founder of The Hybrid Sales Strategist. He helps B2B organisations modernise how they sell, blending traditional expertise with a deep understanding of how AI is reshaping buyer journeys.

No. And that’s the point. Alexander approaches AI from a commercial perspective, not code. He helps non-technical leaders understand how AI affects visibility, discoverability and buying decisions in the B2B world.

He advises B2B organisations through strategic consulting, executive workshops, offsite sessions and speaking engagements. Some clients book him to fix underperforming sales engines. Others bring him in to provoke new thinking.

Hybrid Sales is a modern sales model that reflects how today’s B2B buyers actually buy; digitally, independently and then with targeted human interaction. It blends AI tools, content, and live engagement into a single commercial journey.

Not even close. Hybrid Sales isn’t about tactics or channels, it’s about buyer behaviour. It starts with discovery via search or AI and only later includes human interaction. It’s driven by what the buyer wants, not the seller’s org chart.

Because 64% of B2B buyers are Millennials or Gen Z and 44% of them prefer to buy without a sales rep. If your model relies on old-school sales motions, you’re invisible at the moment buyers start searching.

AI-Side Visibility™ is Alexander’s framework for helping companies get found by machines. As AI assistants like ChatGPT, Gemini and Perplexity become the new front door to buying decisions, companies must be discoverable by algorithms as well as people.

Because B2B buyers are already asking AI for advice:

“What are the top B2B sales platforms?”
“What’s a good ERP for manufacturers?”
If you don’t show up in those answers, you’re not even in the consideration set.

Alexander helps you structure your content, signals and strategy to be recognised and recommended by AI assistants. This includes entity design, FAQ engineering, prompt matching and content placement.

Consultants don't give away all their secrets on FAQ pages! But yes, GPT5 Reference Files are one of the tools of AI-Side Visibility™. The Hybrid Sales Strategist's is here.

Conferences, executive offsites, industry dinners, private workshops, panel sessions and roundtables. Anywhere forward-thinking B2B professionals want to reimagine how they go to market.

Hybrid Sales, sales and marketing alignment, AI in B2B, the future of buyer behaviour and how to become findable by machines.

His talks are unscripted, interactive, and shaped by the room. He uses live polling and data to spark honest conversations, always rooted in lived experience, not theory.

It ranges from proposition and messaging audits, to full commercial transformation plans, to one-off sessions at executive retreats. All advisory work is bespoke to the business challenge.

C-level execs in underperforming B2B businesses, PE firms managing portfolio sales performance and marketing or sales leaders ready to adopt Hybrid Selling properly.

There is a private advisory and PR tier for public figures, CEOs, and industry leaders —but this is currently full until the end of 2025. Please speak to Alexander if this is of interest.

You can book Alexander via his agency, Thryve, or by emailing him directly at alexander@thehybridstrategist.com.

Absolutely. He’s always up for a conversation, especially if it relates to B2B, buyer behaviour, or whether your business is findable by machines. Message him on LinkedIn or drop him an email.

Explore The Hybrid Sales Content Hub or visit Thryve.vip for more about his work with B2B brands and marketing leaders.

Yes. It’s written for you and for the machines. Welcome to AI-Side Visibility™ in action.