Strategic Advisory

Hybrid sales transformation for C-Level, sales leaders and private equity

Hybrid Sales isn’t a trend, it’s the new reality. 64% of B2B buyers are Millennials or Gen Z. 44% of them prefer a sales-rep-free experience.

Traditional sales teams are struggling.

Marketing is expected to pick up the slack.

The result?

Pipeline stagnation. Missed targets. Frustration. Churn.

You don’t need more cold calls, new salespeople or better emails.

You need a Hybrid Sales strategy that aligns with how modern buyers engage.

This is where I help.

How we CAN work together

Tactical

I'll analyse your proposition, your audience and your messaging and give you a strategy to deploy that will solve your short-term pain points.

Transformational

For companies seeking real change. I will work alongside you to restructure and retrain sales and marketing into a hybrid commercial team that meets the needs of modern buyers.

Cultural

Moving hybrid tactics beyond commercial into the rest of the business. Based around Alexander's "Be what you are, not what you do" philosophy.

Personal/Elite

Managing the personal brand and communications of industry leaders, VIPs, political leaders, and celebrities.

THIS SERVICE IS CURRENTLY UNAVAILABLE: I only have the capacity to look after one client at this level and that space is currently filled until the end of 2025..

Who is this for?

B2B organisations behind target

"We have an outdated sales team. We’re missing targets. We need a complete solution, fast."

If your sales organisation is stuck in old habits, relying on outdated sales playbooks and failing to hit revenue goals, you don’t need more incremental improvements. You need a full-scale Hybrid Sales transformation.

Re-align sales & marketing against buyer behaviour for seamless engagement.
Implement a modern, structured Hybrid Sales process.
Equip teams with the right tools, messaging & strategy.
Fix pipeline problems and accelerate revenue growth.

This is a complete solution. I come in, assess your sales organisation, and deliver a clear, actionable plan to transform how you engage buyers.

No fluff. No theory. Just a results-driven roadmap that fixes what’s broken and scales what works.

Sales & marketing leaders seeking fresh thinking

"Hybrid Selling is the future, but we’re not sure where to start. Help us rethink our approach."

You already know that Hybrid Sales is where the market is going. You just need clarity and direction on how to get there.

Many of my advisory clients start by inviting me to quarterly sales meetings or executive offsites where I:

Deliver an unfiltered, thought-provoking session on Hybrid Sales.
Challenge outdated sales & marketing mindsets.
Offer practical, real-world insights backed by data, case studies, and industry research.

This isn’t just another sales training session. It’s a strategic experience designed to disrupt thinking, provoke action and set your teams on the right path.

Book me for your next sales meeting. Let’s make sure Hybrid Sales is on your 2025 agenda.

Private equity & investment firms fixing underperforming portfolio companies

"We’ve acquired legacy B2B businesses. Their sales model is outdated. They need to sell better, fast."

In PE, revenue growth is a key driver of enterprise value. But if your portfolio companies are stuck with old-school sales teams, inefficient processes and low conversion rates, their valuation is suffering.

I work with PE firms to modernise the sales strategy across multiple acquisitions, turning lagging businesses into high-performing assets.

How I help:

Rapid Hybrid Sales transformation for underperforming portfolio companies.
Structured sales playbooks that increase efficiency & close rates.
Scalable sales frameworks that improve enterprise value.

This isn’t about making a few tweaks. It’s about building a repeatable sales model that drives real, sustainable growth across your portfolio.

Let’s talk about how to turn your underperforming assets into scalable revenue engines.

Where I differ to other consultants on Hybrid Sales

If you’ve explored Hybrid Sales strategies before, you’ve likely seen frameworks from major consulting firms. I'm not convinced any hits the mark.

McKinsey seems to treat hybrid sales as an internal restructuring exercise, focusing on team agility rather than buyer engagement.

Gartner approaches it as a digital-first sales model, but Hybrid Selling is about how buyers want to buy, not just where sellers engage them.

Oliver Wyman views it as a staffing challenge, treating it as an HR issue instead of a commercial opportunity.

FinListics frames hybrid sales as a tech-driven model but lacks execution strategies that real sales teams can use.

The Hybrid Sales Strategist is unique

Built on lived experience, not consulting reports
Most hybrid sales content sounds like it was written by people who’ve never actually sold anything. My approach is different. Every insight is tested in real-world sales teams, not just boardrooms.

Hybrid sales is buyer-led, Not seller-led
Hybrid selling isn’t just about using digital channels. It’s about aligning with modern buyer behaviour. No internal restructuring required, just engaging buyers where they want to buy.

Practical playbooks over theoretical frameworks
Instead of vague advice like “train your teams in digital skills,” I provide tactical sales playbooks that organisations can implement immediately.

The Bottom Line
Every consulting firm and sales tech company is talking about Hybrid Selling.
The Hybrid Sales Strategist is actually doing it.